Music video and entertainment platform Vevo announced today that it is partnering with Apple to stream this week’s iTunes Festival at SXSW. Apple is limiting the service to include the same streaming options offered by its own iTunes Festival coverage, which includes iOS devices, Macs and the Apple TV.
Starting Tuesday, March 11 and ending Saturday, March 15, viewers can launch the Vevo iOS app or open the Apple TV channel to watch live performances from ACL Live at the Moody Theater in Austin, Texas. Mac owners can view the live stream by pointing their Safari browser to Vevo’s iTunes Festival website.
Three performances are scheduled each night, with headline acts to include major artists such as Coldplay, Kendrick Lamar, Soundgarden, Pitbull an Keith Urban. Select performances will be available for on-demand viewing after the concert is over.
iOS owners who prefer not to use Vevo can watch the daily concert series via Apple’s iTunes Festival app [Direct Link], while Apple TV users can open the recently updated iTunes Festival channel. Both sources allow users to live stream the concert’s shows as well as view concert lineups, on-demand performances and artist information.