I got to meet the creators of Angry Birds back at E3 earlier this year, but because of our busy schedules, didn’t get too much of a chance to really talk with them in-depth about their experience on the App Store so far. Fortunately, GamesBeat has done just that, providing a nice profile of Rovio’s Peter Vesterbacka and Mikael Hed, the two Finnish creators of one of the App Store’s most popular titles. They’re actually mobile app veterans — while Angry Birds is their biggest hit as a company, they’ve also developed for lots of other groups, including Real Networks and Electronic Arts.

The game was created to be casual, open to anyone to play, and use some really memorable characters that would resonate with anyone who picked it up. They accomplished those goals — the game has found a surprising following around the world, and almost everyone who owns an iPhone recognizes the birds and pigs characters. A US$4.99 iPad version has also taken off, and Rovio plans to bring the app to lots of other mobile devices as well. The growth has been entirely organic, too — they haven’t spent a single cent on advertising the game, instead relying completely on word-of-mouth and Apple’s own promotional tools.

And while their success is already quite widespread, the two say their goals are even bigger than what they’ve accomplished so far: they hope to eventually see 100 million paid downloads. Definitely possible — it’s interesting to see how iPhone-created brands are growing so quickly.

Get from here

Via TUAW

Angry Birds for iPhone, iPod Touch and iPad has been updated with a new world, reconstructed levels, a new bird, and more. Angry Birds app has been a great success and currently the #1 paid iPhone app.

“The survival of the Angry Birds is at stake. Dish out revenge on the green pigs who stole the Birds’ eggs. Use the unique destructive powers of the Angry Birds to lay waste to the pigs’ fortified castles. Angry Birds features hours of gameplay, challenging physics-based castle demolition, and lots of replay value. Each of the 165 levels requires logic, skill, and brute force to crush the enemy. Protect wildlife or play Angry Birds!”

What’s New Angry Birds 1.4

• A new World
• 15 reconstructed levels
• A new bird
• New Achievements
• A new story!
• Facebook and Twitter community buttons
• And we might just have snuck another golden egg, with yet more bonus content?

Get here for 0,99 euro

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